QVC Infomercial
DVCam - A soft focus, warm feel to the promo was the brief. A combination of Promist Filters and Diva Lites to achieve that wrap around, soft edged look, were used. The Director was also keen to play around with focus shifts on subjects and constant, small camera movements, in order to give the promo momentum. I used my Jib Arm for the flow of movement and shot 25P on my DSR-450.